What is a B2B Buyer Persona?
What is a B2B buyer persona, and what is a B2B Buyer Persona Template used for? Included in this post is a template you can use!
Writing / category
Digital Marketing
3 articles
Campaign Member First Associated Date/Time Field
Have you ever noticed the difference between the Member First Associated field on the Contact's Campaign History Related list is a Date/Time field, but if you were to reference the Campaign Member's First Associated Field on a report, it is just a date field?
Account Based Scoring Methodology in Salesforce
Creating an Account Based Scoring Methodology in Salesforce is relatively straightforward. In this article, we will go through example Account Score Best Practices and build out the necessary fields to obtain a working process.